Correla are looking for a Demand Generation Manager to join our Marketing team.
Salary: £60,000 (advertised salary achievable for a candidate fulfilling all role criteria)
Job Type: Permanent
About us
In March 2021, Correla was created, as an independently owned business to bring in private investment to fuel innovation in the centre of the energy market and beyond.
Correla is derived from correlation, because we’re all about exploring and enhancing relationships between data, people, and processes. Our SaaS products and Managed Service solutions combine to power industry innovation, simplify an increasingly complex market, and deliver cost and operational efficiencies.
Our goal is to support industry transformation, to move to a net-zero future and to positively impact the end-consumer.
About the Role
- Plan, launch, and optimise multi-channel demand generation campaigns across paid media, email, SEO, webinars, and social channels.
- Own the end-to-end campaign lifecycle—ideation, audience targeting, messaging, content coordination, execution, and performance tracking.
- Develop offers, assets, and calls-to-action that align with buyer personas and journey stages.
- Drive top-of-funnel activity to grow marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
- Partner with sales to ensure lead quality, optimise lead scoring, and enhance conversion paths.
- Continuously test and improve lead capture mechanisms, landing pages, forms, gating strategies.
- Use tools like Google Analytics and marketing automation platforms to derive actionable insights.
- Collaborate with content, product marketing, sales, and design teams to develop campaign assets and ensure message-market fit.
- Manage campaign budgets, negotiate with vendors, and evaluate technology tools for lead generation.
- Track spend and performance across paid platforms (LinkedIn Ads, Google Ads, etc.).
- Set clear KPIs and use dashboards to monitor campaign performance, pipeline contribution, and ROI.
About You
- Proven experience in B2B demand generation, preferably in SaaS or Tech
- Hands-on experience with Google PMax, Meta, LinkedIn Campaign Manager, HubSpot
- Strong funnel understanding and a testing/optimisation mindset
What we offer
- Locate for your day
- Uncapped annual leave
- 6-12% Pension Contribution
- Private Healthcare
- 26 weeks’ full pay equal parent leave
- Wellbeing Services
- And more!
At Correla, we are committed to working towards being a more diverse and inclusive workplace where our people can truly be themselves. We recognise the benefits of having talented people from a range of backgrounds and cultures who bring different perspectives, life experiences and diversity of thinking.
Our aim is to attract and retain the very best diverse talent to help create an exciting, innovative, and successful business that enables us to deliver an exceptional experience for our customers. We would therefore like to encourage applications from people with varied skillsets and experience and from different backgrounds and sectors to help shape our future.
Correla is an Equal Opportunities Employer. We believe in equality of opportunity regardless of race or racial group, ancestry, place of origin, ethnicity, sex, sexual orientation, gender identity, gender expression, gender re-assignment, age, record of offences, marital/civil partnership status, family status, pregnancy, maternity and paternity, religion/belief or disability. We promise that your opportunity for employment with us depends solely on your qualifications and relevant experience.